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Don Manuel Lopez, owner of the J. Valle y Cia, established the Punch brand in 1840, intended for the British market where a nickname comic book was in fashion. The comedian Mr. Punch, a cigare in hand, is still the outstanding figure in the box decoration of these coveted mid-taste Habanos. It soon became a Habano of indisputable quality in the marketplace. This tremendous popularity of Punch amongst the British also trapped Sir Winston Churchill who gave in to the temptation to visit the Monte y Zulueta factory during his stay in Havana. The British politician ended up giving his name to a size of this brand.
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